With Spring now here, pub and bar operators will be looking at their drinks range in preparation for the summer, with cider one of the mainstays. “Cider’s importance to the financial success of an outlet should not be underplayed,” says John Gemmel, Heineken’s commercial category director. “With one-sixth of on-trade consumers drinking in the category, it generates an average of £16,000 of revenue per pub annually – more than white (£5,000), red (£3,000) and rosé (£1,000) wine combined.”
According to CGA, total cider volume sales rose by 12.3 per cent in the year ending December, with draught accounting for 73.6 percent of all sales. In our Indies choice survey, we saw that apple ciders dominated the taps on the bar with all of the five top brands being apple ciders. This was also reflected in the Westons 2022 Cider report where they also looked at the top five draught brands split between apple and fruit ciders.
In contrast the bottled cider in the back bar fridge is dominated by fruit ciders with Kopparberg and Rekorderlig featuring strongly in both the Indies Choice Survey and the Westons Cider Report top five brands.
However, your cider options are not restricted to draught or bottled ciders with cans still featuring strongly and Westons offering 10L or 20L bag in box options. For more ideas and information on ciders check out the cider feature in the Spring edition of the Inapub magazine.