The festive season is the busiest time of year for pubs, and with a little digital polish you can make sure you stand out online just as the NEW BOWLING GREEN have done. Here are three simple but powerful ways to boost your Christmas bookings and keep customers engaged.
1. Create a dedicated Christmas page on your website
Make it easy for guests to find your festive offers by putting all your Christmas menus, party packages, and event details on a single page. Not only does this help with customer convenience, but it also improves your Google ranking, making your pub more visible when people search for “Christmas parties near me.” Think of it as your one-stop festive hub.
2. Check your booking journey
Nothing puts customers off faster than a clunky booking system. Test your own booking journey from start to finish — is it quick, simple, and stress-free? The easier it is for someone to reserve a table or party, the more likely they are to follow through. A smooth process equals more confirmed bookings during this crucial trading period.
3. Use quality images
Your visuals set the tone. High-quality, festive images across