LATEST DRINK ARTICLES
Soft Drinks: A Category Full of Opportunity
Soft drinks have come a long way from being simply a drink for the kids or the alternative for customers who do not want to drink alcohol. As drinking habits continue to evolve, the category is becoming an increasingly important part of the on-trade, offering pubs and...
Summer Beers: Refresh Your Range This Season
With most of us enjoying great summer weather this year this season is one of the most important trading periods for pubs and bars. The warmer weather, longer evenings and customers looking to make the most of outside drinking and dining its the perfect opportunity to...
National Days Worth Celebrating in Your Venue This August
August is packed with fantastic opportunities for pubs and bars to make the most of the summer season. From raising a glass on International Beer Day to celebrating classic cocktails and the Summer Bank Holiday, there's plenty to inspire food and drink promotions,...
July 2026: National Days Worth Celebrating in Your Venue
July is packed with opportunities for pubs and bars to drive footfall, boost sales and engage customers through themed food and drink promotions. From cocktail celebrations and spirit-focused occasions to food pairings and international flavours, operators have plenty...
June’s Biggest Hospitality Dates: The National Days Pubs & Bars Need To Know
June is packed with awareness days, food and drink celebrations and seasonal occasions that provide pubs and bars with ideal opportunities to create themed promotions, social media engagement and in-venue experiences throughout the month. From World Cider Day and...
Raising a Glass to Father’s Day
Father’s Day can present a valuable sales opportunity for pubs and bars, with customers increasingly looking to celebrate the day as an occasion through experiences in venues. Beer remains at the heart of Father’s Day promotions, particularly as customers seek...
Beer in Focus – May 2026
The modern beer landscape is defined by contrast. Innovation, experimentation and new formats are reshaping the category, while heritage and familiarity continue to anchor it. For operators, success lies in balancing both. According to John Hoe Head of Bar Operations...
May Moments: A Full Calendar of Opportunities for Pubs & Bars
May is one of the most opportunity-rich months in the UK hospitality calendar. With two Bank Holidays, a packed run of drinks-led celebrations, and lighter, longer days encouraging social occasions, it offers pubs and bars the perfect platform to drive both footfall...
BeerX and Classic British Beer Styles
Every year brewers and the UK beer industry gather in Liverpool for BeerX and in this feature we share some thoughts from Annabel Smith a Beer Sommelier from the Guild of Beer Sommeliers who ran a session on Classic British Beer Styles. She looked at three styles and...
April Highlights: The Key Dates Driving the Month
April marks a clear shift into spring, bringing longer days, lighter evenings and a calendar filled with seasonal celebrations, cultural moments and food-led occasions. From widely recognised national days to global food and drink highlights, the month offers a...
Raising a Glass to St Patrick’s Day: Drinks Trends and Ideas for Venues
St Patrick’s Day remains one of the biggest themed occasions for the on-trade, offering pubs and bars the opportunity to tap into a lively atmosphere, themed serves and increased footfall. With the celebration taking place on 17 March each year, venues can expect a...
Mother’s Day 2026: The Drinks Trends Driving Daytime Celebrations
Mother’s Day remains one of the most important occasions in the pub and bar calendar, bringing a surge in daytime visits and family-led gatherings. Falling on Sunday 15 March this year, its worth thinking about brunch, and relaxed afternoon get-togethers as well as...
March Moments: The National Days That Define the Month
March brings together some of the UK’s most recognisable cultural, seasonal and food-focused celebrations. From patron saints and family occasions to globally recognised food and drink days, the month is filled with moments that are woven into the social calendar...
Six Nations: Driving Footfall During Rugby’s Big Month
Six Nations: Driving Footfall During Rugby’s Big Month February can be challenging for pubs and bars, but the Six Nations Championship is the perfect chance to turn things around. With high-stakes matches and passionate fans, venues can create engaging experiences...
Valentine’s Day 2026: Drink Trends & What Customers Want
Valentine’s this year is all about emotion-driven experiences in drinks — whether that’s a cocktail that tastes like a dessert, a vibrant colour that’s Instagram-ready, or a sophisticated zero-proof option that feels grown-up. Consumers increasingly seek drinks that...
February Festivities: National Days Worth Celebrating in & Around the UK
February might be the shortest month of the year, but it’s packed with quirky celebrations, delicious food days and classic calendar highlights perfect for pub features, menu specials and social fun. Whether you’re planning themed nights, drinks deals or shareable...
January: A New Year of Reasons to Celebrate
January marks a reset for many customers, but it still offers plenty of moments for pubs and bars to stay visible, relevant, and part of the conversation. With New Year celebrations carrying into the early days, major sporting interest continuing, and recognised...
December: A Month of Celebration, Cheer & High-Spend Opportunities for Pubs and Bars
December is the biggest month of the year for pubs and bars — a perfect blend of festive gatherings, office parties, big sporting fixtures, and holiday traditions. With customers looking for reasons to celebrate, warm up, slow down, or go all-out, this month gives you...
Warm Up November: Seasonal Ideas for Pubs and Bars
As the evenings draw in and autumn properly settles, November offers pubs and bars plenty of food-and-drink occasions to lean into. From cosy comfort-food mains to cause-driven nights and seasonal flavours, there are strong hooks to keep guests coming in as the...
October 2025: Seasonal Flavour & Pub Promotions
As the nights draw in and autumn takes hold, October is packed with foodie dates, seasonal flavours, and community-spirited themes that pubs and bars can tap into. From comforting classics to indulgent treats, this month’s national days provide easy opportunities to...
Cask Ale Week 2025 Kicks Off Tomorrow – There’s Still Time to Get Involved
Cask Ale Week 2025 is here and runs until 28 September, bringing pubs across the country a golden opportunity to celebrate Britain’s national drink. With more than 10,000 venues expected to take part, the week is set to showcase everything from crisp golden ales to...
September’s National Days: Ready-Made Moments for Pubs
As the summer fades and the evenings draw in, September still offers plenty of reasons for pubs and bars to celebrate. With a mix of foodie favourites and community-spirited days, the month’s national dates provide easy hooks for themed menus, promotions, and events...
Cask Ale Week: A Family Brewer’s Perspective
As pubs across the country prepare to celebrate Cask Ale Week, family brewers like Wadworth play a central role in keeping tradition alive while finding new ways to engage drinkers. With 150 years of heritage behind them, Wadworth has seen how cask can connect...
One Million Free Tasters Aim to Spark a Cask Revival This September
This is the second edition in our Cask Ale Week series which will run from 18–28 September. One of the aims of the campaign is to see 10,000 pubs each pour at least 100 freshly pulled tasters, handing out one million free samples of cask ale. All helping to tempt...
Rethinking Your Spirits Offer
Spirits and shots aren’t just an add-on — they’re a chance to refresh our pub experience and re-engage younger drinkers who are looking for flavour, fun, and value. With Cactus Jack’s marking 20 years with a bold new look and flavour-first range, 2025 is the perfect...
