Packed full of business building advice, brand news and ideas on how to reach more customers, Inapub is the pub trade’s leading monthly magazine for decision making licensees.


Advertorial - ‘Everyday Inspiration’

by Callebaut
"‘Everyday Inspiration’ provides creative business support"
Everyday Inspiration made with Callebaut

This September Callebaut launched its latest multimedia culinary activity – “Everyday Inspiration’’. Built on the insight that chefs need to deliver inspiration to consumers through every dish, ‘Everyday Inspiration’ is all about identifying creative opportunities for chefs in common moments, menus and places across a range of Foodservice channels.

As consumer expectations continue to rise and traditional mealtime occasions become ever more fluid, ‘Everyday Inspiration’ is set to offer operators the opportunity to maximise the potential of sweeter options throughout service. The campaign also features Mona Lisa decorations, adding colour, flavour and textures to the new range of recipes. Catering for diners both on the move and those taking a more leisurely approach, ‘Everyday Inspiration’ provides creative business support for every type of outlet.

Focusing on helping all channel operators maximise profit whilst delivering accessible and on-trend sweet treats that will keep customers coming back for more; ‘Everyday Inspiration’ launches with a brand-new bank of inspiring recipes, Inspire - a bi-annual magazine helping end users drive dessert and sweet treat sales, as well as profit calculations for each serve, inspirational imagery and much more.

Vincenzo Mangano, Sales Director Gourmet at Callebaut UK & Ireland comments: “Our latest campaign, ‘Everyday Inspiration’, aims to demonstrate the ease and importance of offering quality yet diverse desserts and sweet treats in every channel. From our Ruby Chocolate Crème Brûlée to our Peanut Butter Sea Salt Chocolate Brownies, there is something for everyone to enjoy at any time of day, and by using Callebaut you can be sure of consistent quality every time.”


To check out the latest recipe and tools from Lasting Impressions visit WWW.FORTHELOVEOFCHOC.COM/


Advertorial - Reopening and beyond

"we’re committed to championing Britain’s iconic beer culture"
How Budweiser Brewing Group UK&I is continuing to support its customers

Recently it’s been encouraging to see many pubs up and down the country reopening their doors. However, we must continue working together to ensure a safe, yet speedy, recovery for the industry.

At Budweiser Brewing Group UK&I, we’re committed to championing Britain’s iconic beer culture and celebrating the vital contribution pubs make to our communities. Here’s three programmes we’ve put in place to support sustainable and long-term growth for our customers:

Discounted BT Sport Subscriptions

We’ve partnered with BT Sport to offer new customers 50% off their annual BT Sport subscription. Live sport is a huge opportunity for pubs to drive sales; fans spend 90 minutes longer in the pub than the average customer and boost rate of sales by 10%.[1] Additionally, 94% of consumers who have a good experience watching sport in a pub will return,[2] so a sports package is vital to encourage repeat visits. Our partnership with BT Sport will allow publicans to tap into this customer pool in an affordable way and drive footfall into venues.

Pubs and bars can sign up to the exclusive BT Sport deal, at https://savepublife.com/programmes/bt-sport/

Exclusive Renewable Energy Tariff

We’ve also partnered with Opus Energy to provide an exclusive green energy tariff that is guaranteed to be cheaper than any other deal found through price comparison or third-party alternatives. In fact, this comes with a saving of up to 30% compared to standard renewal prices from other suppliers, which we hope will ease some of the financial pressure’s publicans are currently facing.

Not only does it help put money back in the pocket of publicans, we know looking after our planet is important to their consumers. Fifty-eight per cent of consumers are more likely to buy a company’s products or services when they know the organisation pays attention to its impact on the environment.[3] Going green can help our customers boost sales.

To find out more about switching to a Budweiser Renewable Energy Tariff, contact gogreen@boost-your-business.uk

In-house Drinks Dispense System

To give our customers access to the latest technology, including game-changing diagnostic tools, and allow our support teams to focus on quick response time, we have moved our drinks dispense system in-house. We know that it’s a critical time for our customers and we want to do everything we can to ensure we’re offering them the highest quality of service possible.

To get in touch with our Drinks Dispense team head over to:


[1] CGA and MatchPint – 2020

[2] CGA and Matchpoint 2020

[3] Renewable Energy Hub – The Natural Marketing Institute – Feb 2020