The first May Bank Holiday is just around the corner, and it’s the perfect opportunity for pub licensees to kick off summer in style — with great beer, good company, and a celebration that brings communities together. This year, the Cask Matters Group and The Cask Marque Trust are calling on pubs and breweries across the UK to host cask ale events over the long weekend, which coincides with the marking of the 80th Anniversary of VE Day.
Whether it’s a cask beer festival, a special cask ale showcase, or a street party with cask ale, this is a great opportunity to shine a spotlight on real ale, drive footfall, and give your customers a reason to raise a glass to a great British staple – cask ale.
To make the occasion even more rewarding the CaskFinder App is offering double points for users who visit Cask Marque & Beer Marque accredited pubs during the Bank Holiday weekend.
Cask Marque will be promoting participating pubs and events across social media channels, website and newsletters reaching thousands of engaged consumers who are keen to discover new venues and celebrate Britain’s proud brewing heritage. All you need to do is tell them about your event!
How to Get Involved:
- Plan your event – whether it’s an evening, one day or a full weekend celebration.
- Email your event details to: info@cask-marque.co.uk – let us know what’s happening, when, and where including your social media and contact info.
This May Bank Holiday is more than just a great excuse for a pint of ale — it’s a chance to celebrate VE Day, support local brewers, and remind the nation just how special cask ale truly is.
So fire up the hand pumps, bring out the bunting, and let’s make this a May to remember. Cheers to cask ale, cheers to community, and cheers to you!