Brand new consumer research from KP Snacks’ premium snack brand Tyrrells shows pubs remain in high demand and at the heart of social culture in the UK, with 49% of people favouring their local pub over other venues and 51% going to the pub to catch up with friends and family[1].
Great food, quality drinks, and excellent service are the top three factors that define a great pub experience, with sports screenings, live music, quiz nights, pool tables and snacks also proving important elements of enjoyable pub visits[2]. A quarter of consumers identify premium snacks as a core element of making a visit feel more like a social occasion, with 38% purchasing a snack at a pub to share with family and friends[3].
With recent increases in National Insurance Contributions and rising costs creating new challenges for many pubs, KP Snacks is stepping up to offer support. Its League of Tyrrellbly Good Taste initiative is helping pubs drive snack sales by offering free POS, display and product with a £5,000 prize fund.
Sam Trabelsi, Out of Home Controller, KP Snacks, says: “We understand that pubs are balancing significant demands of their businesses. With half of consumers looking for a snack when they visit a pub and 72% more likely to pay extra for a more premium snack brand, snacks are an easy win for pubs to drive up average spend and increase visitor enjoyment.”
It couldn’t be easier for pubs to participate – they just need to register their business to become a “Tyrrellbly Tasteful Establishment” via tyrrellscrisps.co.uk/league. With 73% of consumers seeing an establishment that stocks Tyrrells crisps as a sign of a quality establishment, pubs can capitalise on Tyrrells’ performance to drive sales and maximise customer satisfaction[4].
Beyond Tyrrells, KP Snacks offers a diverse portfolio from KP Nuts to McCoy’s, with three of the top five Bagged Snack brands consumed in pubs belonging to the KP Snacks portfolio[5]. The company is continuously expanding its range, including recent launches like McCoy’s Hot ‘n’ Spicy and new Tyrrells Furrows Beef Brisket and Black Peppercorn flavour.
With a third of people recognising that snacks add enjoyment when drinking and half thinking bar snacks enhance pub visits[6], Bagged Snacks are a critical driver of impulse sales.
Pubs can maximise snack sales by ensuring credibility through stocking best-selling ranges, maintaining availability, and positioning snacks with high visibility – 37% of customers purchase snacks because they noticed them at the bar[7].
For support and advice on merchandising and POS materials, contact KP Snacks at thebar@kpsnacks.com.
[1] Censuswide 2025
[2] Censuswide 2025
[3] Censuswide 2025
[4] Jellybean research through Toluna – Feb 2024
[5] CGA by NIQ x KP Snacks, Behind the Bar Survey, August 2024
[6] Censuswide 2025
[7] CGA Pub Snacking habits survey April 2020