Spirits and shots aren’t just an add-on — they’re a chance to refresh our pub experience and re-engage younger drinkers who are looking for flavour, fun, and value. With Cactus Jack’s marking 20 years with a bold new look and flavour-first range, 2025 is the perfect moment for pubs and bars, to rethink their approach to spirits and unlock the potential of flavour-led, high-energy serves. From simple menus that spark impulse buys to group formats that elevate the night, there are plenty of ways you can go beyond the standard pour and turn shots into memorable occasions.
Low-ABV schnapps, sour liqueurs and flavoured spirits are perfect for group moments. Here are a few tips that you might find useful:
- Create a flavour-led shot menu to help drive impulse purchases.
- Highlight limited editions or seasonal flavours to keep the offer fresh and exciting.
- Occasion-based offers — such as a free shot with a pre-booked booth or birthday booking — act as low-cost incentives that encourage loyalty and repeat visits.
- Serve-your-own 70cl bottles with mixers and shot glasses give groups an upgrade from the standard tray.
- Schnapps blended into fruit punch pitchers create colourful, cost-effective serves designed for sharing.
- Themed nights built around trending flavours — like “Sour Saturdays” or “Peach & Cherry Party Nights” — turn spirits into a full-blown experience that boosts spend and footfall.