January marks a reset for many customers, but it still offers plenty of moments for pubs and bars to stay visible, relevant, and part of the conversation. With New Year celebrations carrying into the early days, major sporting interest continuing, and recognised calendar moments dotted throughout the month, January provides subtle but effective hooks to keep engagement going after the festive rush.
All January Events
Throughout January – Dry January
A widely recognised UK campaign that continues to grow each year. Even customers not fully participating are aware of it, making it a useful reference point throughout the month.
Throughout January – Veganuary
Now firmly established in the UK calendar, Veganuary remains highly visible across food, drink, and lifestyle media during January.
Early January Moments
4 January – National Trivia Day
A light-hearted and well-known occasion that fits naturally with pub culture and social gatherings.
6 January – Epiphany / Twelfth Night
Traditionally associated with the close of the festive season, marking the transition from Christmas into the new year.
8 January – Elvis Presley’s Birthday
A fun and recognisable cultural moment that works well for music-led venues. Elvis-themed playlists, throwback visuals or rock ’n’ roll-inspired social posts fit naturally and give pubs something light-hearted to celebrate early in the month.
Mid-January Talking Points
17 January – Ditch New Year’s Resolutions Day
A popular and tongue-in-cheek date that regularly features in UK media and social content, signalling a shift away from strict January intentions.
19 January – Blue Monday
Often referenced as the most challenging day of the year, Blue Monday has become a familiar part of the January conversation across the UK.
Late January Highlights
25 January – Burns Night
One of the most established cultural dates in January, widely recognised and celebrated across the UK. Burns Night continues to be strongly associated with whisky, food, and social gatherings.
Why January Still Matters
While quieter than December, January remains a month shaped by shared experiences, seasonal habits, and familiar calendar moments. By tapping into recognised dates and cultural touchpoints, pubs and bars can stay present in customers’ minds as the year begins and momentum starts to build again.