August is packed with fantastic opportunities for pubs and bars to make the most of the summer season. From raising a glass on International Beer Day to celebrating classic cocktails and the Summer Bank Holiday, there’s plenty to inspire food and drink promotions, themed menus and memorable experiences for your customers.
Here are some of the key dates to add to your calendar this month.
Summer Bank Holiday (Scotland)
Monday 3 August
For pubs and bars in Scotland the Summer Bank Holiday kicks off August with a great long weekend. Whether its family run events, live music or just enjoying some time in a pub garden dont miss out on a great time to drive footfall in your venue.
International Beer Day
Friday 7 August
International Beer Day is the perfect excuse to showcase the beers you serve. Its a great opportunity to encourage customers to discover something new and celebrate the UKs favourite drink.
Afternoon Tea Week
Friday 7 – Thursday 13 August
Afternoon Tea Week celebrates one of Britain’s best-loved traditions. If you run afternoon teas this week will help drive trade during the summer holidays.
National Rum Day
Sunday 16 August
From classic mojitos and daiquiris to spiced rum serves and tropical cocktails, National Rum Day puts one of the world’s most versatile spirits in the spotlight. Whether your customers prefer something refreshing or something with a little more spice, there’s plenty of ways to celebrate.
National Fajita Day
Tuesday 18 August
If you have Mexican-inspired dishes on your menu, National Fajita Day is well worth marking on the calendar. Sizzling fajitas pair perfectly with cold beers, frozen margaritas and refreshing cocktails, making them an ideal choice for a summer evening out.
National Whisky Sour Day
Tuesday 25 August
The Whiskey Sour has remained one of the world’s most popular cocktails for generations. Combining whisky, fresh lemon juice and sugar for the perfect balance of sweet and sour flavours, it’s a timeless classic that’s sure to appeal to cocktail lovers.
National Red Wine Day
Friday 28 August
National Red Wine Day is the perfect opportunity to celebrate everything from smooth Merlots and bold Malbecs to elegant Pinot Noirs and full-bodied Cabernets. Whether enjoyed alongside a meal or shared with friends over a drink, it’s a great excuse to showcase your wine selection.
Summer Bank Holiday (England & Wales)
Monday 31 August
The Summer Bank Holiday rounds off the month for venues in England and Wales and traditionally brings one of the busiest weekends of the year for the hospitality industry. With many people enjoying a long weekend, you can welcome your customers looking to relax with great food, refreshing drinks and live sport as the new football season gets into full swing.
From celebrating great beer and classic cocktails to making the most of the Summer Bank Holidays, August offers plenty of reasons for customers to visit their local. Whether you’re planning themed menus, seasonal drinks or simply looking to create a great atmosphere, these key dates are well worth adding to your calendar.or customers to visit their local. Whether you’re planning themed menus, seasonal drinks or simply looking to create a great atmosphere, these key dates are well worth adding to your calendar.