With most of us enjoying great summer weather this year this season is one of the most important trading periods for pubs and bars. The warmer weather, longer evenings and customers looking to make the most of outside drinking and dining its the perfect opportunity to showcase a refreshing beer range that keeps people coming back for another round.
While classic favourites remain essential, today’s consumers are increasingly looking for quality, variety and beers that suit the occasion. By offering a balanced selection of styles and making the most of seasonal and regional opportunities, you can maximise both customer satisfaction and sales for the rest of the summer.
Refreshing Styles Lead the Way
When temperatures rise, lighter and more refreshing beers naturally come into their own. Premium lagers continue to be a reliable choice, while pale ales, pilsners and session IPAs remain popular thanks to their crisp, easy-drinking character.
As well as the national brands and world beers there are also an increasing number of local and regional lagers available. One of these is Woodforde’s popular English Lager which has recently rebranded as Woodforde’s Lager. Paul Sullivan, CEO of Woodforde’s, said: “We are absolutely delighted to unveil our new branding. These simple yet captivating designs will fit in seamlessly with the competitors on the bar – they stand out for all the right reasons.” Pubs looking to stock Woodforde’s lager can contact the brewery via 01603 720353 or by visiting www.woodfordes.com.
Create a Balanced Beer Range
A successful summer line-up doesn’t mean replacing proven bestsellers—it means complementing them.
Your core beers can still remain the backbone of your range, while a handful of seasonal or rotating guest beers can add excitement and encourage repeat visits. Limited-time offerings promoted on social media can often create a sense of urgency and give customers another reason to explore what’s on your bar.
Make the Most of Outdoor Trading
Beer and relaxing in the sunshine are a natural combination, making your outdoor spaces invaluable at this time of the year.
If your venue has a beer garden, terrace or courtyard, are you promoting it and showcasing your customers enjoying their time with you. As the weather has been so hot, letting your customers know about your shaded seating, attractive landscaping can make a real difference.
If you don’t have any outdoor areas, you can still attract customers by encouraging them to join you for a refreshing pint. There is also the added attraction of air conditioning if you have it!
Beer and Food Pairing
Beer is an excellent partner for summer dining. Crisp lagers complement seafood, salads and grilled chicken, while pale ales and IPAs pair well with burgers, barbecue dishes and spicy foods.
By adding a few recommended pairings on your menu and promoting them on social media you can encourage customers to try something new while increasing their spend per visit.
If you need help with this you can always turn to an expert from the Guild of Beer Sommeliers. You can contact them at https://beer-sommelier.org.uk/contact/ or email info@beer-sommelier.org.uk.
Keep Your Team Engaged
Knowledgeable staff play an important role in driving beer sales. A confident recommendation can often persuade a customer to try a seasonal beer or premium option they may have otherwise overlooked. You can use the BEER PRO training courses to get your team up to speed. For more information go to https://cask-marque.co.uk/pubs/training/beer-pro/
By combining a strong core range with exciting seasonal releases, excellent customer service and promoting what you have to offer on social media you can create a buzz around your beer offer that not only refreshes customers but also delivers strong trading for the rest of the summer.