August isn’t just about beer gardens and summer holidays — it’s also packed with national days that give pubs and bars the perfect excuse to create lively events, themed menus, and promotions that drive footfall through the door.
Next up is National Prosecco Day on 13th August — a great opportunity to appeal to a slightly different crowd. Think prosecco cocktails, afternoon fizz & nibbles deals, or a “Prosecco & Paint” night to draw in groups of friends or hen parties.
On 16th August, National Rum Day invites you to go tropical. Transform your space with tiki-themed décor and offer a menu of rum cocktails — from classic mojitos to fruity punch bowls. A Caribbean food pop-up or themed quiz can turn it into a midweek winner.
International Pinot Noir Day on 18th August offers the chance to celebrate one of the world’s most beloved grapes. Host a wine flight evening or pair pinot noir with a curated menu of meats, cheeses, or sharing boards.
Later in the month, National Burger Day on 22nd August is a firm crowd-puller. It’s the perfect chance to showcase your kitchen with limited-time specials, burger-and-beer pairings, or even a friendly burger-eating contest.
Finally, National Red Wine Day on 28th August closes out the month in style. Think cosy, candle-lit vibes, wine-tasting specials, or even a steak-and-shiraz night to bring in the midweek crowd.
How Pubs and Bars Can Capitalise on These August Dates
August’s national days land at a time when many people are off work or looking for something fun to do in the evenings. That makes them prime opportunities to:
- Run themed nights with matching food, drink, and entertainment.
- Offer Instagrammable moments with special décor or drinks presentations.
- Collaborate with local brands (breweries, distilleries or street food vendors) for cross-promotion.
- Push promotions online early, using eye-catching graphics and countdowns to build anticipation.
With the right planning, these days can do more than fill your tables — they can build your pub’s reputation as the place to celebrate. Encourage customer engagement with themed photo competitions, loyalty rewards, and creative specials that give people a reason to talk, tag, and return.