February might be the shortest month of the year, but it’s packed with quirky celebrations, delicious food days and classic calendar highlights perfect for pub features, menu specials and social fun. Whether you’re planning themed nights, drinks deals or shareable social content, here are the key dates worth highlighting.
Week 1: Cravings & Comfort Food
1st Feb — All Month: Feb Food & Drink Themes
National Chocolate Lovers Month & Grapefruit Month run throughout February — ideal umbrella themes for cocktails, specials and social campaigns all month long.
2nd Feb — International Crepe Day
A great excuse for breakfast specials or weekend brunch crepes with sweet or savoury fillings.
3rd Feb — National Carrot Cake Day
Highlight your pub’s signature desserts — or pair carrot cake with a creamy stout float.
5th Feb — World Nutella Day & Chocolate Fondue Day
Team up chocolate pint cocktails with dessert pairings or a Nutella‑topped sweet treat.
6th Feb — National Chopsticks Day
Have fun with an Asian fusion snack night featuring noodles or dumplings — customers love playful, themed service items.
Week 2: Pasta, Pizza & Love
7th Feb — National Fettuccine Alfredo Day
Offer a creamy pasta special (perfect comfort food in winter).
9th Feb — World Pizza Day
Pair craft beer flights with a pizza selection for a relaxed weeknight event.
10th Feb — World Pulses Day (UN observance)
Spotlight healthy, sustainable options — think lentil soups or bean‑rich sides — for customers watching their macros.
14th Feb — Valentine’s Day
This is one of the biggest dates of the month: couples’ deals, heart‑themed cocktails, two‑course menus and love playlists will all drive footfall.
Week 3: Drinks & Delicious Moments
16th Feb — National Almond Day
Almond flavours work well in desserts or spiced winter cocktails — think Amaretto‑based specials.
18th Feb — National Drink Wine Day
Perfect for wine tastings, bottle deals or pairing nights with tapas‑style snacks.
19th Feb — National Chocolate Mint Day
Mint chocolate cocktails or dessert shakes add a refreshing change to menus.
Week 4: Bakes, Berries & Bevvies
20th Feb — National Cherry Pie Day
Celebrate fruity desserts with cherry‑inspired cocktails or pie‑and‑pint deals.
22nd Feb — National Margarita Day
Taco nights, margarita flights, or DIY salt‑rims at the bar make this a crowd‑pleaser.
23rd Feb — National Banana Bread Day
Showcase house‑baked goods with a twist — maybe a bourbon banana bread pudding.
24th Feb — National Tortilla Chip Day
Ideal for sharing platters and beer bucket deals with salsa and dips.
25th Feb — National Chocolate Covered Nuts Day
Sweet‑and‑salty snacks are ideal for Friday night share boards.
End of Month Highlights
27th Feb — National Strawberry Day
Great for fresh dessert cocktails or strawberry‑themed desserts — adds a bright, seasonal twist.
28th Feb — National Chocolate Soufflé Day
Finish the month with flair — a show‑stopper soufflé on your dessert menu could drive late‑night orders.
28th Feb — Global Scouse Day (Regional UK celebration)
In Liverpool and beyond, pubs and eateries celebrate with scouse (the local stew). This can be a quirky UK‑centric feature in pubs across the country.
Making the Most of February
February is full of quirky, fun, and food-focused celebrations that pubs can use to attract customers, boost engagement, and create memorable experiences. From themed nights and seasonal cocktails to social media campaigns and community events, there are plenty of opportunities to get creative and make each day count. Planning ahead ensures your pub can make the most of every national day, whether it’s Valentine’s Day, World Pizza Day, or Global Scouse Day.