Tapping Into Opportunity: How you can use National Days in June to Boost Your Footfall
National days are a smart, low-cost way to attract customers and boost footfall—especially during June, as the summer season kicks in. These days offer the perfect excuse to create themed promotions, events, or menu specials that catch attention and get people through the door.
Why Use National Days?
National days work because they tap into shared moments and create a reason to celebrate—often around food, drink, or culture. They’re ideal for driving engagement, building atmosphere, and giving customers a reason to choose your venue over others. Better yet, they’re great content for social media, encouraging shares, check-ins, and bookings.
June Dates to Consider
While you don’t need to focus heavily on the calendar, a few June standouts include:
- Beer Day Britain National Beer Day (15 June) – Highlight your best brews, run tasting flights, or offer brewery takeovers.
- World Gin Day (14 June) – Ideal for showcasing your gin range with themed cocktails or G&T boards.
- Father’s Day (15 June) – Perfect for family specials like “dad eats free” deals or whisky tasting sessions.
- National Cheese Day (4 June) – Easy to tie in with craft beer or wine pairings and cheese platters.
How to Make Them Work
- Choose Days That Fit – Pick events that suit your brand and customer base.
- Create Experiences – Think beyond discounts—offer tastings, quizzes, or themed nights.
- Promote Early – Use posters, table talkers, and social media to build anticipation.
- Involve Staff – Brief them so they can upsell, engage with customers, and keep the energy high.
A Simple Strategy with Big Potential
You don’t need to wait for a major holiday to create buzz. National days are frequent, flexible, and fun—and they give you a consistent reason to freshen up your offer and bring in new trade. For independent pubs and bars, it’s a chance to stand out without spending big.
Plan smart, promote well, and turn everyday dates into busy nights.