As temperatures rise and the days get longer, it’s the perfect time to refresh your drinks offer— and summer cocktails should be front and centre. These bright, eye-catching drinks aren’t just seasonal favourites — they’re a proven way to attract new customers, increase dwell time, and encourage repeat visits.
In today’s competitive market, it’s not just about what you serve, but how you serve it. A creative cocktail offer can set your venue apart, particularly when promoted with high-quality imagery across your social media platforms. Customers are more likely to visit a venue that offers something a little different — and they’re even more likely to stay for a second round when the drinks look and taste great.
Cocktails also offer excellent margins. With the right presentation and premium upsell options (think flavoured syrups, fresh garnishes, or branded spirits), even a simple serve can command a strong price point while still delivering value for the customer.
Here are two easy-to-make summer crowd-pleasers to get the ideas flowing:
1. Strawberry Gin Fizz
Ingredients:
50ml gin, 25ml lemon juice, 15ml sugar syrup, 3 strawberries (hulled), soda water, ice, mint.
Method:
Muddle strawberries, shake with gin, lemon, and syrup, strain into ice-filled glass, top with soda. Garnish with mint and a strawberry slice.
Light, refreshing, and ideal for outdoor service.
2. Mango Mojito Twist
Ingredients:
50ml white rum, 20ml mango puree, 25ml lime juice, 10 mint leaves, 2 tsp sugar, soda water, ice, lime wedge.
Method:
Muddle mint, lime, and sugar. Add rum and mango, fill with crushed ice, top with soda, garnish with mint and lime.
Tropical, colourful, and perfect for Insta snaps.
Pub Tip: Weekly cocktail specials promoted through social media tied to weather can help drive spontaneous visits. Don’t underestimate the power of a good-looking drink to get people through the door — and talking about your pub online.