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How you can turn Summer Sport into Bigger Footfall: 

How you can turn Summer Sport into Bigger Footfall: 

June and July this year are shaping up to be a blockbuster for sport—and UK pubs and bars have a golden opportunity to turn the packed calendar into busy venues. With the Womens Euros, Club World Cup, Wimbledon, the test cricket, Royal Ascot, Henley Royal Regatta, the...
How you can use National Days in June to Boost Your Footfall

How you can use National Days in June to Boost Your Footfall

Tapping Into Opportunity: How you can use National Days in June to Boost Your Footfall National days are a smart, low-cost way to attract customers and boost footfall—especially during June, as the summer season kicks in. These days offer the perfect excuse to create...
Beer Sommelier

Beer Sommelier

What’s a Beer Sommelier? You’ve heard of Wine Sommeliers, right? Their role is to recommend perfect wine pairings with food and impart their expert knowledge to consumers. Their palates are trained to identify the difference between a ‘good’ wine and an ‘outstanding’...

This May Bank Holiday: Celebrate Cask Ale and VE Day!

The first May Bank Holiday is just around the corner, and it’s the perfect opportunity for pub licensees to kick off summer in style — with great beer, good company, and a celebration that brings communities together. This year, the Cask Matters Group and The Cask...