LATEST FEATURE
Cask Ale: Keeping the Heart of the Pub Pouring
Cask ale remains one of the defining features of the British pub, with a loyal following among drinkers who value its character, variety and connection to traditional pub culture. Widely recognised as the UKs national drink each September it gets a boost from...
LATEST FEATURE
Cask Ale: Keeping the Heart of the Pub Pouring
Cask ale remains one of the defining features of the British pub, with a loyal following among drinkers who value its character, variety and connection to traditional pub culture. Widely recognised as the UKs national drink each September it gets a boost from...
LATEST FEATURE
Cask Ale: Keeping the Heart of the Pub Pouring
Cask ale remains one of the defining features of the British pub, with a loyal following among drinkers who value its character, variety and connection to traditional pub culture. Widely recognised as the UKs national drink each September it gets a boost from...
LATEST IN EAT & DRINK
Mother’s Day 2026: The Drinks Trends Driving Daytime Celebrations
Mother’s Day remains one of the most important occasions in the pub and bar calendar, bringing a surge in daytime visits and family-led gatherings. Falling on Sunday 15 March this year, its worth thinking about brunch, and relaxed afternoon get-togethers as well as...
March Moments: The National Days That Define the Month
March brings together some of the UK’s most recognisable cultural, seasonal and food-focused celebrations. From patron saints and family occasions to globally recognised food and drink days, the month is filled with moments that are woven into the social calendar...
Six Nations: Driving Footfall During Rugby’s Big Month
Six Nations: Driving Footfall During Rugby’s Big Month February can be challenging for pubs and bars, but the Six Nations Championship is the perfect chance to turn things around. With high-stakes matches and passionate fans, venues can create engaging experiences...
LATEST IN PLAY & STAY
Game On: Turning July’s Sporting Action into Pub Profit
July is shaping up to be a huge month for sport, offering pubs and bars across the UK the perfect chance to bring in the crowds. With the UEFA Women’s Euro 2025 in full swing, FIFA World Club Cup, Wimbledon commanding centre court, Qatar Goodwood Festival, the British...
How you can turn Summer Sport into Bigger Footfall:
June and July this year are shaping up to be a blockbuster for sport—and UK pubs and bars have a golden opportunity to turn the packed calendar into busy venues. With the Womens Euros, Club World Cup, Wimbledon, the test cricket, Royal Ascot, Henley Royal Regatta, the...
This May Bank Holiday: Celebrate Cask Ale and VE Day!
The first May Bank Holiday is just around the corner, and it’s the perfect opportunity for pub licensees to kick off summer in style — with great beer, good company, and a celebration that brings communities together. This year, the Cask Matters Group and The Cask...






