LATEST ‘PLAY’ ARTICLES
August Sporting Highlights Across the UK
While much of the summer’s action concludes in July, August serves up its own thrilling lineup on British soil—and beyond. From football to cricket, rugby to athletics and horse racing, here’s what fans in the UK can expect—and how pubs can cash in. Premier League...
Game On: Turning July’s Sporting Action into Pub Profit
July is shaping up to be a huge month for sport, offering pubs and bars across the UK the perfect chance to bring in the crowds. With the UEFA Women’s Euro 2025 in full swing, FIFA World Club Cup, Wimbledon commanding centre court, Qatar Goodwood Festival, the British...
How you can turn Summer Sport into Bigger Footfall:
June and July this year are shaping up to be a blockbuster for sport—and UK pubs and bars have a golden opportunity to turn the packed calendar into busy venues. With the Womens Euros, Club World Cup, Wimbledon, the test cricket, Royal Ascot, Henley Royal Regatta, the...
This May Bank Holiday: Celebrate Cask Ale and VE Day!
The first May Bank Holiday is just around the corner, and it’s the perfect opportunity for pub licensees to kick off summer in style — with great beer, good company, and a celebration that brings communities together. This year, the Cask Matters Group and The Cask...
Spring into the Summer of Sport
March and April start what promises to be a great summer of sport. Before we even get the Euros there is so much going on.
