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Valentine’s Day 2026: Drink Trends & What Customers Want

Valentine’s Day 2026: Drink Trends & What Customers Want

Valentine’s this year is all about emotion-driven experiences in drinks — whether that’s a cocktail that tastes like a dessert, a vibrant colour that’s Instagram-ready, or a sophisticated zero-proof option that feels grown-up. Consumers increasingly seek drinks that...
Sporting Highlights: Key Dates for Pubs to Capitalise On

Sporting Highlights: Key Dates for Pubs to Capitalise On

Sporting Highlights: Key Dates for Pubs to Capitalise On Sport remains one of the biggest drivers of footfall for pubs, with major fixtures and tournaments providing the perfect opportunity to create event-led trading days. From blockbuster football clashes to...
Why Licensee of the Year Matters More Than Ever

Why Licensee of the Year Matters More Than Ever

Great pubs don’t happen by accident. They are built, nurtured and sustained by dedicated licensees who juggle rising costs, staffing pressures and changing consumer expectations — all while remaining the heartbeat of their local communities. That’s why recognition...
January’s Live Sport Line-Up: Big Fixtures, Big Atmosphere

January’s Live Sport Line-Up: Big Fixtures, Big Atmosphere

January brings a steady mix of major football fixtures, snooker and darts finals, Grand Slam tennis and lively horse racing that gives pubs and bars plenty of live sport to promote. From Premier League weekends and FA Cup ties to floodlit all‑weather racing and...