This is the second edition in our Cask Ale Week series which will run from 18–28 September. One of the aims of the campaign is to see 10,000 pubs each pour at least 100 freshly pulled tasters, handing out one million free samples of cask ale. All helping to tempt...

Spirits and shots aren’t just an add-on — they’re a chance to refresh our pub experience and re-engage younger drinkers who are looking for flavour, fun, and value. With Cactus Jack’s marking 20 years with a bold new look and flavour-first range, 2025 is the perfect...

Cask Ale Week is coming soon. The annual nationwide celebration dedicated to showcasing Britain’s unique, traditional, and ever-evolving cask beer scene. Pubs and bars are encouraged to raise the profile of cask ale, encouraging more people to try it, and in turn...

July is full of opportunities for pubs and bars to pull in extra trade, with several national days perfectly suited for themed events, limited-time offers and creative promotions. For operators looking to keep customers coming through the doors, a well-timed...

As temperatures rise and the days get longer, it’s the perfect time to refresh your drinks offer— and summer cocktails should be front and centre. These bright, eye-catching drinks aren’t just seasonal favourites — they’re a proven way to attract new customers,...

Tapping Into Opportunity: How you can use National Days in June to Boost Your Footfall National days are a smart, low-cost way to attract customers and boost footfall—especially during June, as the summer season kicks in. These...

What’s a Beer Sommelier? You’ve heard of Wine Sommeliers, right? Their role is to recommend perfect wine pairings with food and impart their expert knowledge to consumers. Their palates are trained to identify the difference between a ‘good’ wine and an ‘outstanding’...