LATEST DRINK ARTICLES
August’s National Days: A Summer Opportunity for Pubs and Bars to Shine
August isn’t just about beer gardens and summer holidays — it’s also packed with national days that give pubs and bars the perfect excuse to create lively events, themed menus, and promotions that drive footfall through the door. Next up is National Prosecco Day on...
National Days in July That Can Help Drive Footfall in Your Venue
July is full of opportunities for pubs and bars to pull in extra trade, with several national days perfectly suited for themed events, limited-time offers and creative promotions. For operators looking to keep customers coming through the doors, a well-timed...
Pour More This Summer: Simple Cocktails That Drive Footfall
As temperatures rise and the days get longer, it’s the perfect time to refresh your drinks offer— and summer cocktails should be front and centre. These bright, eye-catching drinks aren’t just seasonal favourites — they’re a proven way to attract new customers,...
How you can use National Days in June to Boost Your Footfall
Tapping Into Opportunity: How you can use National Days in June to Boost Your Footfall National days are a smart, low-cost way to attract customers and boost footfall—especially during June, as the summer season kicks in. These...
Beer Sommelier
What’s a Beer Sommelier? You’ve heard of Wine Sommeliers, right? Their role is to recommend perfect wine pairings with food and impart their expert knowledge to consumers. Their palates are trained to identify the difference between a ‘good’ wine and an ‘outstanding’...
This May Bank Holiday: Celebrate Cask Ale and VE Day!
The first May Bank Holiday is just around the corner, and it’s the perfect opportunity for pub licensees to kick off summer in style — with great beer, good company, and a celebration that brings communities together. This year, the Cask Matters Group and The Cask...
