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How you can use National Days in June to Boost Your Footfall

How you can use National Days in June to Boost Your Footfall

Tapping Into Opportunity: How you can use National Days in June to Boost Your Footfall National days are a smart, low-cost way to attract customers and boost footfall—especially during June, as the summer season kicks in. These days offer the perfect excuse to create...
Beer Sommelier

Beer Sommelier

What’s a Beer Sommelier? You’ve heard of Wine Sommeliers, right? Their role is to recommend perfect wine pairings with food and impart their expert knowledge to consumers. Their palates are trained to identify the difference between a ‘good’ wine and an ‘outstanding’...
This May Bank Holiday: Celebrate Cask Ale and VE Day!

This May Bank Holiday: Celebrate Cask Ale and VE Day!

The first May Bank Holiday is just around the corner, and it’s the perfect opportunity for pub licensees to kick off summer in style — with great beer, good company, and a celebration that brings communities together. This year, the Cask Matters Group and The Cask...
Spring into the Summer of Sport

Spring into the Summer of Sport

March and April start what promises to be a great summer of sport. Before we even get the Euros there is so much going on. Football as to be expected will dominate the summer with the Euros, climax of the Premier League, Champions League and Europa League and...